Search Intent: Understanding Your Audience

Search engine optimization is one of the best ways of driving free traffic to your blog, business, or online store. All in all, it’s not complicated as long as you are aware of some fundamental SEO basics and are correctly implementing them on your website. What’s difficult is finding high converting visitors. By understanding why people use certain types of keywords you can more precisely target for the right audience,…

SEO Guide: Everything a Beginner Needs to Know

If your business cannot be found online by a simple Google search then it doesn’t exist. Same goes for blogs, websites, or anything in-between. Search engine, or organic traffic is one of the most cost efficient ways to get customers. The beauty of search engines is that they don’t just bring window shoppers, but you can actually target users who are highly interested in what you have to offer. Of…

How to Optimize Images for the Web

Images are a huge part of the online world. They can be used to present statistics, teach new information, or cause hysterical laughter. With all that said, the majority of bloggers who are just starting out ignore one simple rule – you have to optimize images before you upload them. You can’t just download a 15 megabyte picture and upload it to directly to WordPress. I know you mean well….